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Every limit on broadcasts in one place: how many you can send each month and what counts (a broadcast counts once it starts sending), up to 10 drafts, list size, scheduling window, pace and your number's daily messaging limit.
Broadcasts reach many people at once, so a few limits keep them safe for your WhatsApp number and fair across plans. This page lists them all.
Your plan sets how many broadcasts each Switchboard can send each calendar month, and a plan can allow unlimited broadcasts.
A broadcast counts once it starts sending, in the calendar month (UTC) it starts. From then on it keeps counting for that month, whatever happens next. Broadcasts you've already sent or scheduled for this month that haven't started yet are held for it, so Send now and Schedule can't go past the limit.
Stopping or pausing a broadcast after it started doesn't give it back. Duplicate makes a new draft, which counts only once it starts sending.
Right before a broadcast starts, Avox checks the month again. If this month's broadcasts are already used up (for example, several were waiting while your Switchboard was paused), it doesn't start: it shows Paused by Avox with "Your plan's broadcasts for this month are used up" (AVX-3868), and your team is told in the bell and by email. Nothing is counted. Resume it from the 1st of next month, or straight away after you change your plan to one with more broadcasts. With no active plan it pauses the same way (AVX-3869).
The limit counts broadcasts, not messages: a broadcast to 50 people and one to 5,000 people count the same. What Meta charges for the messages is separate and billed to your own Meta account: see the cost estimate.
The count starts again on the 1st of each month (UTC). Until then, new broadcasts can't be sent or scheduled (AVX-3868). You can still make and save drafts (up to 10), ready for the 1st. To send more now, move to a plan with more broadcasts: see Change plan. There are no extra broadcasts to buy.
Broadcasts need an active plan. With no plan, or a paused one, none can be sent or scheduled (AVX-3869).
Each Switchboard keeps up to 10 broadcast drafts at a time (AVX-3894), so unfinished ones don't pile up. The Broadcasts page shows "Drafts 4 of 10" next to the monthly count.
See Drafts.
One broadcast can go to up to 100,000 contacts (AVX-3863). For a bigger list, narrow it down on the Audience step, or split it into more than one broadcast (for example by country or tag). Contacts who are skipped, like anyone with the Unsubscribed tag, are never sent anything.
Schedule for later takes a date and time in your own time zone, at least 5 minutes from now and up to 60 days ahead (AVX-3867). For anything sooner, use Send now.
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