The WhatsApp Business Platform capabilities Avox is built on - Cloud API messaging, Coexistence, Embedded Signup, templates, Flows, calling, webhooks and more - and where each lives in Avox.
These are the capabilities Meta builds into the WhatsApp Business Platform, and the place each one lives in Avox. Each section is the short version, with a link to the full page. For what Avox adds on top - the shared inbox, automation, Avox AI and more - see All features.
Meta's hosted API for sending and receiving WhatsApp messages. Avox uses it for every message, and the Avox API lets your own server send through your number with a simple key - a live key for real sends, or a test key while you build.
Run one number in the WhatsApp Business app and on the Cloud API at the same time. Your team keeps the phone app, and Avox adds everything else on the same number - including your past chats (if you choose to share them), your app contacts, and the replies your team sends from the phone.
Meta's secure sign-up window that connects your number to Avox in a few minutes - no developer account or manual token copying.
Messages Meta reviews and approves in advance - the way to start a conversation, or to reach someone more than 24 hours after they last wrote. Avox builds them with a step-by-step wizard, keeps their status in sync with Meta, and lets you start from Avox's ready-made templates or Meta's own template library.
Multi-screen forms that open right inside a WhatsApp chat - booking an appointment, a survey, a lead form. Avox builds them with a visual step wizard plus a JSON editor for the screens.
WhatsApp voice calls with your business. Avox turns calling on for a number, keeps a call history, and asks a customer's permission to call them - which WhatsApp requires before a business calls.
Meta's real-time events: incoming messages, delivery and read statuses, template decisions, quality changes, calls, Flow status changes and account alerts. Avox processes them for your dashboard and lists every one, with its payload, on Logs. New customer messages can also be forwarded to your own server.
Meta rates each number's quality, sets how many people you can start conversations with each day, and reports anything blocking a number from sending.
A wa.me/<username> link for your number, so customers can find you without typing the phone
number.
Blocks a send when the WhatsApp account behind a customer's number has changed - for example a recycled phone number - so sensitive messages reach the right person.
No. You connect your number through Meta's Embedded Signup window inside Avox, and Avox handles the Cloud API, webhooks and tokens for you. See Embedded Signup.
Yes. Choose Existing number (Coexistence) when you connect. See Coexistence.
Meta charges your WhatsApp Business Account for the messages it charges for; Avox charges for your plan. See Pricing.
Getting started walks through connecting your first WhatsApp number, and Meta concepts explains the Meta terms you'll meet along the way.
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